100+ million Americans pay cash for healthcare. Are they finding you?
Self-pay patients pay at the time of service — no claims, no denials, no write-offs, no 90-day collections. But they can't choose your practice if they can't find your prices. Share your rates with Wellward and get in front of patients who are ready to pay.
The largest patient segment most practices ignore
Self-pay isn't a fringe — it's a massive, fast-growing, fast-paying market. And it's coming to your specialty.
Americans self-pay for at least some of their care — uninsured, high-deductible, out-of-network, elective, and cash-by-choice
Middle-income Americans now pay cash — nearly doubling in 2026 as ACA premiums became unaffordable
In claims overhead — cash-pay patients pay upfront, at the point of service
These aren't patients looking for charity pricing. They're shoppers with money, comparing providers right now — and choosing the ones they can find and trust.
Cash pay can be more profitable than insurance
Once you net out billing staff, denied claims, coding disputes, and months of accounts-receivable aging, a cash-pay visit often beats an insured one on the bottom line.
Paid at the point of service
No claims to file, no clearinghouse, no waiting 60–90 days to get paid. The money is in the door the day care is delivered.
Zero denials and clawbacks
No insurer rejecting your codes, downcoding your visit, or recouping payment months later. What you charge is what you keep.
Fill your empty capacity
Cash-pay patients book the imaging slots, appointment gaps, and off-peak hours that would otherwise go unused — high-margin volume at little marginal cost.
Loyal, transparent relationships
Patients who shop on price reward the providers who treat them fairly with repeat visits and referrals.
Wellward sends you patients who are ready to book
Every day, patients come to Wellward searching for a specific service — an MRI, a DEXA scan, a physical, a specialist visit — in a specific ZIP code. Our team researches local options and sends each patient our top recommendations with pricing. When your practice has shared verified, transparent, fair cash-pay prices, you are far more likely to become one of those recommendations.
Sharing your prices wins you patients
Transparent pricing isn't a race to the bottom — it's a trust signal. Patients overwhelmingly choose providers who show fair, upfront prices over those who surprise them or refuse to quote a price.
“Won't this hurt my rates?”
No. Cash pay is a separate channel from your insurer contracts — you set your own self-pay prices, independent of negotiated rates. You're not discounting your insured business; you're capturing patients you weren't reaching at all and filling capacity that would otherwise sit empty.
You are in full control of which services you offer and what you charge. Moreover, Wellward doesn't list all providers side-by-side, leading to quick conclusions based on whose price is lowest. We respond to specific patient requests for pricing, and show them options based on affordability, convenience, and quality signals.
Share your rates in minutes — free
Adding your practice rates takes just a few minutes and costs nothing.
Verify your practice
Confirm you're authorized to share your practice's rates.
Add your prices
List your services, hours, languages, and cash-pay prices through your portal.
Attract patients
Patients searching for affordable care via Wellward can find your practice — and book.
Find your practice
Search to see if your practice is already listed.
Add your practice
Paste your Google Maps URL to get started.
Why share your rates with Wellward?
Free
No fees to add your practice or share your prices.
Reach 100M+ self-pay patients
Connect with the fastest-growing patient segment in the country.
Get paid faster
Cash-pay patients pay at the point of service. No claims, no AR aging.
Easy to manage
Update prices and services anytime from your portal.
Stop missing the patients who are ready to pay
Sharing your rates is free and takes minutes. Get in front of the 100M+ Americans paying cash for care.